Keune So Pure Color ammonia-free color range with naturally nourishing colors.  This line includes pure products for natural and fashion colors that are the most gentle, 100% ammonia-free, color in the world. These natural ingredients provide more gentle hair coloring and extra conditioning. Fewer chemicals for happier hair! A coconut base is an Intense nourishment for the hair that also protects the scalp from staining. Certified organic argan oil Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences. Color pigments Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment. Phytokeratin This plant-derived ingredient, with natural keratin, penetrates the hair and repairs its natural keratin structure.